Privacy and Cookie Policies
Effective Date: 10th October 2024
PRIVACY POLICY
We respect your privacy and want to ensure you understand how we collect and use your data. This Privacy Policy outlines what to expect us to do with your data in accordance with the General Data Protection Regulations (GDPR).
This Privacy Policy applies to https://vitalcarelinks.co.uk and https://book-a-pharmacy.vitalcarelinks.co.uk. These websites are owned and operated by Vital Care Links Ltd, registered in England and Wales under number 15815933 (“We”, “Our”) and developments are supported by Stackworx Ltd, registered in England and Wales under number 13345843 (“We”, “Our”). "You" and "your" means you as the user of the websites.
1. WHAT INFORMATION WE COLLECT, USE, AND WHY
We collect or use the following information to provide services:
- Personal information – We collect personal data from pharmacies when they register on our website, including name, contact details, job description and other business information to provide account management and communicate regarding their subscriptions, services and updates.
- User data – Users will have the option to create accounts, providing information such as name, contact details, and create and view appointment bookings.
- Usage data – We track website user information such as user journeys and interactions with our site, including clicks and views, to provide insights to pharmacies about service popularity and visibility. To analyse website usage and improve our services through Google Analytics and Google Tag Manager.
- Information relating to compliments or complaints
- Marketing preferences and to customise advertisements based on user data and preferences.
We collect or use the following information for the operation of subscriber accounts and guarantees:
- Names and contact details
- Account information, including registration details
- Information used for security purposes
- Marketing preferences
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
- Marketing preferences
- Location data
- Viewing history
- IP addresses
- Website user journey information
- Information relating to sponsorship
- Records of consent, where appropriate
We collect or use the following information for research or archiving purposes:
- Location data
- Viewing history
- IP addresses
- Website user journey information
- Records of consent, where appropriate
2. LAWFUL BASES
Our lawful bases for collecting or using personal information to provide services are:
- Consent – We obtain explicit consent from users when they register or log in.
- Contractual - Processing is necessary for the performance of a contract with subscribers or users.
- Legitimate interest – We analyse usage data to improve our services and customise advertising. We also collecting information on people's need for health-related services helps us to lobby for those specific services in a particular location. This will benefit the person because it will expand the services offered in their local area and enhance access to those services. Collecting information on which services are provided in a location will help to identify service gaps are so that we can work to meet these in future.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
- Consent – We obtain explicit consent from users when they register or log in.
- Contractual - Processing is necessary for the performance of a contract with subscribers or users.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Consent – We obtain explicit consent from users when they register or log in.
- Contractual - Processing is necessary for the performance of a contract with subscribers or users.
- Legitimate interest – We analyse usage data to improve our services and customise advertising. Collecting information enables us to provide relevant service updates to customers with a specific interest in a particular service in their local area. It will ensure that the updates and information we provide is relevant to them. Collecting information for marketing purposes will ensure that customers are aware of local service offerings and products that may be of interest to them.
Our lawful bases for collecting or using personal information for research or archiving purposes are:
- Consent – We obtain explicit consent from users when they register or log in.
- Contractual - Processing is necessary for the performance of a contract with subscribers or users.
3. WHERE WE GET PERSONAL INFORMATION FROM
We obtain information from:
- People directly – This is information you willingly provide to us
- Publicly available sources – Information that is available in the public domain
- Third parties: Relevant professional bodies, including but not limited to the General Pharmaceutical Council, The Chartered Society of Physiotherapy, British Dietetic Association, Royal College of Occupational Therapists, Institute of Osteopathy, Royal College of Podiatry, The Associate for Nutrition, The Care Quality Commission.
4. HOW LONG WE KEEP INFORMATION
We will only keep your personal information for as long as we need it to provide services to you. Once we no longer have a lawful reason to keep your information, we will destroy it securely or anonymise it. In the case of professional subscribers, we will keep records relating to financial transactions for as long as required by HMRC.
5. WHO WE SHARE INFORMATION WITH
We do not sell or rent your personal information. We may share your data in the certain circumstances as set out below.
Data processors
- Stackworx Ltd, Information technology consultancy provider, London, UK: This data processor does the following activities for us: develop and manage our online platform, host the platform, secure and encrypt our database and work on future developments.
- Healthcare providers, UK: This data processor does the following activities for us: provide health-related services to you when you book their services through our platform or on their linked website.
Others we share personal information with:
- Service providers such as Microsoft Azure who assist us in operating our website, provided they comply with GDPR
- Third-party partner such as our subscribers who provide healthcare services to you
- Third-party advertising partners for the purpose of delivering customised advertisements to you, provided they adhere to privacy regulations.
- Organisations we’re legally obliged to share personal information with to protect our rights or the rights of others.
- Emergency services (where necessary).
Sharing information outside the UK:
- Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.
- Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.
6. DATA RETENTION
We will retain your personal information only as long as necessary to fulfil the purposes outlined in this policy, comply with our legal obligations, and resolve disputes.
7. YOUR DATA PROTECTION RIGHTS
Under data protection law, you have rights including:
- Your right of access – You have the right to ask us for copies of your personal data.
- Your right to rectification – You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
- Your right to erasure – You have the right to ask us to erase your personal data in certain circumstances.
- Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal data in certain circumstances.
- Your right to object to processing – You have the right to object to the processing of your personal data in certain circumstances.
- Your right to data portability – You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent.
You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you. To make a data protection rights request, please contact us using the contact details at the bottom of this Privacy Policy.
8. SECURITY OF YOUR INFORMATION
We take appropriate security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. Data is stored securely in the EU with our cloud provider, Microsoft Azure.
9. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on our website. Please review this policy periodically for any updates.
10. HOW TO COMPLAIN
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. We are registered with them.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
11. CONTACT US
If you have any questions or concerns about this Privacy Policy, please contact us at:
Vital Care Links Ltd
4th Floor Radius House
51 Clarendon Road
Watford
England
WD17 1HP
Or email info@vitalcarelinks.co.uk
COOKIE POLICY
We respect your privacy and want to ensure you understand how we collect and use your data. This Cookie Policy sets out how, why we use cookies on our site, as well as your rights and how to exercise them.
This Cookie Policy applies to https://vitalcarelinks.co.uk and https://book-a-pharmacy.vitalcarelinks.co.uk. These websites are owned and operated by Vital Care Links Ltd, registered in England and Wales under number 15815933 (“We”, “Our”) and developments are supported by Stackworx Ltd, registered in England and Wales under number 13345843 (“We”, “Our”). "You" and "your" means you as the user of the websites.
1. WHAT ARE COOKIES?
Cookies are small text files placed on your device when you visit our website. They sit in the background of sites and they are probably present on most sites that you visit.
2. WHY DO WE USE COOKIES?
We use cookies and similar tracking technologies to enhance user experience, to understand how to improve our systems and enable us to provide tailored services (including advertisements) and offers to you.
3. WHAT INFORMATION DO WE COLLECT ABOUT YOU IN COOKIES?
Our cookies collect different types of information about you, most of which we cannot use to identify you. For example, we collect information about where you are accessing our site from and what device you are using. Whether or not the data collected within our cookies is personal in nature, you still have the right to understand why and how we collect the information, and how you can stop us doing so.
4. HOW CAN YOU MANAGE COOKIES?
You can manage what cookies on our site collect for example by blocking cookies using your browser settings. Please note that you can also block those cookies we have deemed to be ‘essential’ (cookies we need to run our site properly). If you use your browser setting to block all cookies, you might not be able to get access to all or parts of our site.
5. WHAT COOKIES DO WE USE?
- Essential Cookies: These cookies are necessary to ensure the site works properly. If you block these cookies in your browser, some parts of our site will not work.
- Functional Cookies: These cookies help us know that it is you when you return to our site. This allows us to show you personalised content and things we remember you liked the last time you visited our site. If you do not allow these cookies, some or all of these services may not function properly.
- Performance Cookies: These cookies help us understand how visitors interact with our site. For example, they help us count site visits and see what pages are popular so that we can measure and improve performance of the site. If you do not allow these cookies, we will not know that you have visited our site and we will not be able to monitor its performance.
- Advertising or Targeting Cookies: These cookies are used to deliver relevant advertising based on your interests and browsing behaviour.
By using our website, you consent to the use of cookies in accordance with our Cookie Policy. You can manage your cookie preferences through your browser settings, but please note that disabling cookies may affect the functionality of our site.